Stop thinking of your brand as a product!

No, really! 

Your brand is not a product.

One of the easiest and biggest mistakes that company’s make is to think of your brand as a product.

Nobody really cares about what you have to say about your product but a lot of customers listen when you speak about your brand.

It transcends the general scope of a product or service.

Although it is so crucial to keep watching the metrics of your products every minute you are in business, you as a business also have to focus on creating a purpose, a vision

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