Let’s think of the big brands: The Coca-Cola’s, the McDonalds, the Virgin Group and so forth.

How did they do it?

How did a company with small beginnings become a household name that very few people won’t recognise today?

Well, according to us, there were three distinctives that set them apart from their counterparts.


These big brand names won’t change their stance on quality. It’s what they pursue, it’s their goal and it’s what makes them tick. They are frightfully enthusiastic in producing the absolute BEST product they can. And if they can’t, they leave it at that.


As Prudential famously coined their slogan, consistency is the only currency that matters. It might be one of the best descriptions on a brand that we have ever heard. Consistent, relevant, accurate and to the point business is what set the big brands apart from the rest. It creates confidence in your brand and it creates a sustained growth curve over a period of time.


Whether it’s in a marketing campaign, a product launch or an internal team building exercise, innovation is a key element to build a brand that will last. With SO many brands these days, you have to be the one that’s different. When a customer stands in front of your product and your competitors’ product – WHY will they choose you?

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