The Digi Mag Blog

Stop thinking of your brand as a product! No, really!  Your brand is not a product. One of the easiest and biggest mistakes that company’s make is to think of your brand as a product. Nobody really cares about what you have to say about your product but a lot of...

A brand strategy is a process that should not be taken lightly at all. It is the journey your brand will pursue, whether it is a long-term journey or a short term one. Ever heard of the movie: Lord of The Rings? Well, they had a carefully planned strategy to get the...

Let’s think of the big brands: The Coca-Cola’s, the McDonalds, the Virgin Group and so forth. How did they do it? How did a company with small beginnings become a household name that very few people won’t recognise today? Well, according to us, there were three...

Aaahh, the age-old question! What is a brand you ask? Well, it’s anything you want it to be. A name, a term, a theme, a lifestyle and even sometimes a symbol that persuades customers to swipe those credit cards to buy your product. But a brand goes further than...